Martin Hoyem is a cultural anthropologist and the founder, publisher and editor of American Ethnography. Doing fieldwork among lowriders in Los Angeles and writing about outlaw aesthetics, he received his graduate degree in Social Anthropology from the University of Oslo in Norway. Hoyem has also done ethnographic fieldwork in fast food restaurants in Phoenix and Miami.

He spends a lot of time reading, and as a result he is outstandingly reflective when watching TV. All that education has—as we say—finally paid off … like, totally.